About this design
Where the Benchmark style comes from, and what it signals.
Benchmark is a purpose-built competitive scorecard deck. The format comes from the analyst and consulting practice of the single-glyph comparison table: each cell holds a check, a half-circle or a cross, and you scan a column to see how any one player stacks up across every criterion. The client column carries a green tint and a prominent border so the answer to 'how do we compare?' is visible at a glance.
The fonts are IBM Plex Sans for headings and narrative text, and IBM Plex Mono for figures, percentages and any number that needs to hold its column position. Both are Google Fonts from the same design family, sharing proportions while signaling the difference between prose and data. Forest green #166534 marks the client throughout: in the column header chip, in the check glyphs, in the 'Best in class' pills. Competitors stay in gray #78716C or #D6D3D1. The quartile bars use four equal segments in #F0EFEA with a 6px green marker.
Use it when the whole argument is a comparison. Sales RFP responses, vendor assessments, and competitive positioning analyses benefit from the matrix structure. The theme has one gear and it is the right one for that job.
Use it for
- Competitive positioning analyses for sales or strategy teams
- Vendor assessment matrices for procurement decisions
- RFP responses where criteria-by-criteria comparison is required
- Investor memos framing a market and the client's position in it
Skip it for
- Internal roadmaps or retrospectives where there is no comparison to make
- Narrative-first decks; the scorecard structure needs comparative data to have any point
The slide design prompt
This is the exact text that gets sent to your AI.
Create a presentation in the 'Benchmark' theme, a competitive benchmarking deck. Background: warm off-white (#FAFAF9). Typography: 'IBM Plex Sans' for headings and supporting text, with figures in the monospaced 'IBM Plex Mono' (both Google Fonts); headings in ink (#1C1917); supporting text in #57534E. Signature motif: the comparison matrix, a table with criteria as rows and competitors as columns where each cell holds one glyph, a green check (#166534), a gray half circle (#78716C) or a light gray cross (#D6D3D1). The client column is tinted #EBF3EC, framed by a 2px #166534 border, and topped with a small green chip reading the client name; rows the client wins carry a tiny green 'Best in class' pill. Stats use quartile bars, four equal segments in #F0EFEA split by hairlines, with a 6px green marker showing the client position. Forest green (#166534) marks the client everywhere; competitors stay gray. Rules use #E7E5E4. Strictly avoid: red versus green scoring, competitor logos, photographs, gradients, drop shadows, corner radii above 4px. Use this theme for my slides. Ask me what the presentation is about first, then apply the theme to every slide.View this prompt and its data on GitHub
How to use this prompt
From copied text to a finished Benchmark deck in four moves.
- 01
Copy the prompt
Use the copy button, or open it pre-filled in Claude or ChatGPT with one click from the panel on this page.
- 02
Tell the AI your topic
The prompt instructs the AI to ask what your presentation is about first. A sentence or a pasted outline is enough.
- 03
Generate and iterate
Ask for more slides or swap a layout. The avoid list at the end of the prompt keeps Benchmark on-style while the content changes.
- 04
Or skip straight to a deck
SlideSpeak turns your topic or document into a finished Benchmark presentation, exportable as PowerPoint or PDF.
Common questions
Working with the Benchmark slide design prompt in practice.
