What is the Amazon 6 pager format and how does this theme reproduce it?

The 6 pager is a six-page narrative memo, written in full sentences and read in silence at the start of the meeting it supports. This theme encodes its recognizable rules directly in the prompt: numbered sections instead of slide titles, no bullet points, a tenets panel, data in plain ruled tables, and a working-backwards press release with an FAQ.

What fonts and colors does Six-Pager use?

Body prose is Gelasio, headings and document chrome are Source Sans 3, and table figures use IBM Plex Mono; all three are Google Fonts. The structure is squid ink #232f3e on white, hairlines are #d5d9d9, orange #ff9900 is a thin accent, key figures get a #fff3dc highlight, and misses print in #b12704.

Why does the theme ban bullet points and charts?

Because that is the format's defining rule. Full sentences force complete thoughts, numbered lists preserve priority, and a ruled table shows the actual figures a chart would smooth over. If a slide comes back with bullets, paste the avoid list into the chat and ask for a rewrite.

Can I use this for a real written memo instead of a presentation?

Yes. Each page is designed as a document page with author, date and page count, so the deck reads naturally as a memo. Generate the six pages, export to PDF, and circulate it for silent reading exactly as the format intends.

Six-Page Narrative

Draft v3Read 20 min

Annual planning narrative

FY27 Plan: Marketplace Expansion

AuthorPriya Raghavan

TeamMarketplace

MeetingJuly 9, 2026, 9:00 a.m.

Required reading20 minutes, in silence

P. Raghavan, Marketplace team, Tidewater Commerce Inc.Confidential: internal narrative · p. 1 / 6

Annual Planning Narrative · FY27July 9, 2026 · p. 2 / 6

1. Introduction

Tidewater's marketplace closed FY26 with $486M in gross merchandise sales, 18 percent ahead of FY25 and 3.4 percent above goal. The growth is real but narrow: it came almost entirely from sellers who joined before FY25, while the newest cohort quietly shrank.

New-seller 90-day retention fell from 61 to 58 percent, seven points below goal. We believe the highest-leverage investment we can make in FY27 is a branded storefront product that gives a new seller a durable reason to stay, and this document asks for $9.5M to build it. Sections 3 and 4 explain how we will decide trade-offs along the way and where the business stands today.

2. Goals

We commit to three numbers for FY27, in priority order:

Raise new-seller 90-day retention from 58 to 68 percent by making Storefronts the default onboarding path.

Grow gross merchandise sales from $486M to $585M, roughly 20 percent, without raising paid acquisition spend.

Reach 12,000 active sellers while holding the order defect rate under 1.2 percent.

Each goal has one owner and a weekly review; misses appear in this document in plain figures, not in a chart.

P. Raghavan, Marketplace teamConfidential: internal narrative

Annual Planning Narrative · FY27July 9, 2026 · p. 3 / 6

3. Tenets

When two teams disagree about a trade-off, we do not escalate opinions; we read the tenets and pick the option that honors them. They are listed in priority order, and changing one requires the same review as changing a goal.

Tenets

A seller's economics come before our take rate; we win when their second year is bigger than their first.

Every feature must work for a seller with no designer, no developer, and thirty minutes a week.

We would rather ship a smaller product that is trusted than a larger one that needs a warning label.

Data settles debates; the loudest voice in the room is the customer anecdote read aloud.

P. Raghavan, Marketplace teamConfidential: internal narrative

Annual Planning Narrative · FY27July 9, 2026 · p. 4 / 6

4. State of the Business

MetricFY25FY26YoYvs. Goal

Gross merchandise sales, $M412486+18.0%+3.4%

Active sellers8,2009,640+17.6%-3.6%

New-seller 90-day retention61%58%-3.0 pts-7.0 pts

Order defect rate1.42%1.18%-0.24 pts-0.07 pts

Contribution margin11.2%12.6%+1.4 pts+0.6 pts

The business beat its GMS goal on the strength of tenured sellers, not new ones; retention is the only red number on this page and the only one that compounds. Appendix A describes the product we believe fixes it.

P. Raghavan, Marketplace teamConfidential: internal narrative

Appendix A: Press Release (Working Backwards)July 9, 2026 · p. 5 / 6

Tidewater launches Storefronts, a branded home for independent sellers

Any seller can open a customizable storefront in under an hour, with no code and no listing fees for the first year

Seattle, March 4, 2027

Tidewater Commerce today opened Storefronts to all 12,000 sellers on its marketplace. A seller picks a layout, adds a story page and connects their catalog; Tidewater handles hosting, checkout and returns. During the pilot, sellers with a storefront were 2.3 times more likely to still be selling after 90 days.

Storefronts is free for the first year and $19 a month after. It launches with 40 layouts designed for small catalogs, and every storefront ships with a shareable link sellers can print on packaging and pin to social profiles.

"I spent two years feeling like a row in someone else's catalog. My storefront went up on a Tuesday night, and by Friday it was a third of my sales."

Maren Holt, founder, Driftwood Candle Co., Astoria, OR

P. Raghavan, Marketplace teamConfidential: internal narrative

Appendix B: FAQ and DecisionJuly 9, 2026 · p. 6 / 6

Q: Why build Storefronts instead of lowering the take rate?

A rate cut helps every seller a little and no seller decisively. Pilot data shows identity and repeat traffic, not fees, drive the 90-day cliff.

Q: What happens to marketplace search if sellers send buyers to their own pages?

Storefront traffic feeds back in: 64 percent of pilot storefront buyers made a second purchase through Tidewater search within 60 days.

Q: Why $9.5M and not a smaller test?

The pilot was the smaller test. The budget covers 14 engineers, 40 launch layouts and a year of waived fees, the loss-leader that makes the offer credible.

The Ask

Approve the $9.5M FY27 budget for Storefronts.

Ratify 68 percent new-seller retention as the top company metric.

Waive first-year storefront fees for sellers who join before Q2.

Decision required today

Owner: P. Raghavan. Meeting: July 9, 2026. Approve, revise, or decline in writing.

P. Raghavan, Marketplace teamConfidential: internal narrative

Title · slide 1 of 616:9 · PowerPoint, Google Slides & Keynote

About this design

Where the Six-Pager style comes from, and what it signals.

Six-Pager recreates the narrative memo culture Amazon made famous after it banned PowerPoint from executive meetings in 2004: six pages of full sentences read in silence before anyone speaks, numbered sections instead of slide titles, tenets that settle disputes, data in plain ruled tables, and a working-backwards press release with an FAQ at the back. This theme has no affiliation with or endorsement by Amazon.com, Inc.; it is a homage to a document tradition that has long since spread beyond one company.

The page is 90 percent ink. Body prose is set in Gelasio at a bookish 15 to 17px on white #ffffff, Source Sans 3 handles the numbered headings and document chrome in squid ink #232f3e, and IBM Plex Mono carries right-aligned table figures and status chips like 'DRAFT v3'. Orange #ff9900 appears only as a hairline: a 3px rule on the tenets panel, a short stroke under the cover title, a single accented approval line. Misses print in price red #b12704, and the one number that matters gets a #fff3dc highlight.

Use it when the meeting should run on the document: annual and quarterly planning, product investment asks, working-backwards reviews and postmortems. If your audience expects to read first and discuss second, this format tells them so before you say a word.

Use it for

Annual or quarterly planning narratives that end in a budget decision
PR/FAQ working-backwards documents for new product proposals
Investment asks and business cases going to a leadership review
Postmortems and operating reviews where the data belongs in a table, not a chart

Skip it for

Stage presentations and demo days; dense memo pages are unreadable from row ten, use Demo Day instead
Brand, marketing or portfolio decks that need imagery; this format bans photography outright, try Lookbook
Quick status updates; a six-page narrative is heavy machinery for a stand-up, Memo keeps it lighter

The presentation design prompt

This is the exact text that gets sent to your AI.

Create a presentation in the 'Six-Pager' theme, an unofficial homage to the narrative memo culture popularized by Amazon. Every slide is a white (#ffffff) document page with generous 7 to 8 percent side margins, dense and text-first: a printed memo page, not a slide. Typography: 'Source Sans 3' for numbered headings, labels and document chrome, 'Gelasio' for left-aligned body prose at 15 to 17px with line-height 1.55, and 'IBM Plex Mono' for figures and status chips (all Google Fonts). The signature chrome: a memo header on every page, small-caps document slug top-left, date and page marker like 'p. 3 / 6' top-right in #565959 at 11px over a 1px #d5d9d9 hairline, plus a matching footer hairline with the doc owner left and 'Confidential: internal narrative' right. Section titles are numbered memo headings ('2. Goals', '3. Tenets') in Source Sans 3 semibold #232f3e at 22 to 28px, never oversized. No bullet points anywhere: use numbered lists or full paragraphs, two prose columns for heavy narrative, one thesis sentence highlighted #fff3dc. Cover: a document title block with a doc-type label, a Gelasio title in #232f3e over a short #ff9900 underline stroke, a ruled two-column metadata grid (author, team, meeting date, read time) and a 'DRAFT v3' IBM Plex Mono chip on #fff3dc. Tenets page: an #f6f7f7 panel with a 1px #d5d9d9 border, a 3px #ff9900 left rule, a small-caps 'TENETS' label, and numbered principles in Gelasio italic. Data appears only as plain ruled tables, never charts: a #232f3e header row with white caps, 1px #d5d9d9 rules between rows, right-aligned IBM Plex Mono figures, misses in #b12704, one key beat highlighted #fff3dc, a two-sentence Gelasio takeaway below. Include a working-backwards press-release page (centered Gelasio headline and subheadline, small-caps 'SEATTLE' dateline, indented italic customer quote with attribution) and a closing FAQ page with bold 'Q:' leads, hairline separators and a 'The Ask' panel holding a numbered decision list with one #ff9900-accented approval line. Orange is a hairline accent only. Strictly avoid: bullet points of any kind; charts, graphs or dataviz decoration; large orange fills, gradients or orange headline text; hero photography, stock images or icon grids; oversized display typography or sparse one-line zen slides; recreating the Amazon logo or smile arrow; rounded cards, drop shadows and glassmorphism; center-aligned body prose except the press-release headline; cutting page metadata like page counts, author and date; claiming affiliation with Amazon.com, Inc.

Use this theme for my slides. Ask me what the presentation is about first, then apply the theme to every slide.

View this prompt and its data on GitHub

How to use this prompt

From copied text to a finished Six-Pager deck in four moves.

01
Copy the prompt
Use the copy button, or open it pre-filled in Claude or ChatGPT with one click from the panel on this page.
02
Tell the AI your topic
The prompt instructs the AI to ask what your presentation is about first. A sentence or a pasted outline is enough.
03
Generate and iterate
Ask for more slides or swap a layout. The avoid list at the end of the prompt keeps Six-Pager on-style while the content changes.
04
Or skip straight to a deck
SlideSpeak turns your topic or document into a finished Six-Pager presentation, exportable as PowerPoint or PDF.

Business & strategyMinimalCorporate

Six-Pager

Q: Is this theme affiliated with Amazon?

No. Six-Pager is an unofficial homage to a publicly documented memo culture. It is not affiliated with, sponsored by, or endorsed by Amazon.com, Inc., and the prompt explicitly forbids reproducing the Amazon logo or smile arrow.

The Amazon 6 pager rebuilt as a deck: this narrative memo format turns slides into numbered document pages with dense Gelasio prose, no bullet points, ruled data tables, a tenets panel and a working-backwards press release, all black ink with one orange accent. An unofficial homage to the narrative memo culture popularized by Amazon; not affiliated with, sponsored by, or endorsed by Amazon.com, Inc.

by SlideSpeak· used 940 times