About this design
Where the Pitch Book style comes from, and what it signals.
Pitch Book reproduces the document tradition of the M and A sell-side deck: the full-bleed navy cover with a small-caps wordmark, Roman-numeral agenda with dot leaders, the football-field valuation chart, zebra-banded comps tables with Mean and Median rows, tombstone credential grids, and a league table with the pitching firm's row highlighted. Titles are full-sentence action titles, every exhibit carries a source footnote, and STRICTLY CONFIDENTIAL sits in the corner of every page. No specific bank is referenced; these are the shared conventions of the genre.
The pairing is EB Garamond for titles, wordmarks and tombstone client names with Arimo for body text, tables and axis labels, the classic serif-plus-grotesque banking combination. The palette is deep navy #0c2340 on white, steel blue #5c7ea3 for valuation bars, and gold #b08d3f used strictly as a discipline accent: section kickers, hairline rules, the offer-price line, highlight rows and the Mean/Median separator. Gold never appears as a large fill, and nothing has a rounded corner.
This is a format for bankers, corporate development teams and finance students who need a deck that reads like it came off a deal team's printer at 2am: dense, sourced, paginated and internally consistent. The football-field slide is the exhibit the whole theme is built around.
Use it for
- Sell-side and buy-side M and A pitch decks with valuation summaries
- Board presentations reviewing strategic alternatives or an unsolicited offer
- Fairness opinion and valuation committee materials
- Corporate development target reviews with comps and precedent tables
- Finance courses and case competitions that grade on banking-grade formatting
Skip it for
- Startup fundraising decks; investors expect narrative and product story, not comps tables. Use Traction instead
- Brand, creative or campaign work; the navy-and-gold rigor leaves no room for visual identity. Use Lookbook instead
- Teaching or workshop slides for a general audience; the density overwhelms a room that is not paid to read footnotes. Use Seminar instead
The presentation design prompt
This is the exact text that gets sent to your AI.
Create a presentation in the 'Pitch Book' theme, a dense investment-banking sell-side deck in navy and gold. Background: white (#ffffff). Typography: 'EB Garamond' for titles, wordmarks and tombstone client names, 'Arimo' for body, tables and labels. Each content slide opens with a 10px uppercase letterspaced Arimo kicker in gold (#b08d3f), then a full-sentence action title in EB Garamond 26 to 30px navy (#0c2340) over a full-width 1px navy rule with a 56px 3px gold segment flush left; STRICTLY CONFIDENTIAL sits top-right in 8px uppercase gray (#66707d). Body: 11 to 13px Arimo (#2b3542), 4 to 5% side margins, multi-column exhibits, every region filled. Cover: full-bleed navy (#0c2340), centered EB Garamond small-caps wordmark, thin gold rules framing the engagement title, date and STRICTLY CONFIDENTIAL in 9px uppercase (#a8b2bd) along the bottom. Agenda: Roman numerals in EB Garamond with dot leaders to right-aligned page numbers. Signature exhibit: a football-field valuation chart of horizontal floating bars, one row per methodology (52-Week Trading Range, Comparable Companies, Precedent Transactions, DCF, LBO), filled #5c7ea3 with 1px navy borders, dollar labels at bar ends and a dashed 2px gold offer-price line crossing all rows under a gold chip. Comps tables: navy header with white 10px uppercase labels, zebra #ffffff and #f4f6f8 rows, right-aligned tabular figures, negatives in parentheses, units in the column head, bold Mean and Median rows above a 2px gold top border. Credentials: white tombstone cards with a 3px gold top rule in a tight 3x2 grid (client name, deal value, italic role line, date) beside a league table with the pitching firm's row highlighted #e6ebf2 and a bold gold rank numeral. Recommendation: numbered points with bold navy lead-ins, a #e6ebf2 key-terms callout with 1px navy border, and a navy chevron timeline. Every exhibit carries an 8px source footnote; every content slide a footer: 1px #d3d9e0 top border, small-caps wordmark, 7px disclaimer, page number in a small navy square. Charts are flat: 0px radius, 1px #d3d9e0 gridlines, 9px axis labels, no gradients or shadows. Strictly avoid: rounded corners, pill buttons or soft card shadows; bright startup colors or saturated gradients; gold as a dominant background or large fill; sparse minimalist slides with oversized display type; icons, emoji, illustrations or stock photography; left-aligned or comma-free numerics in tables; one-word slide titles like 'Valuation'; omitting source footnotes, confidentiality marks or page numbers; casual geometric fonts like Poppins or Baloo in place of the serif-plus-grotesque banking pairing. Use this theme for my slides. Ask me what the presentation is about first, then apply the theme to every slide.View this prompt and its data on GitHub
How to use this prompt
From copied text to a finished Pitch Book deck in four moves.
- 01
Copy the prompt
Use the copy button, or open it pre-filled in Claude or ChatGPT with one click from the panel on this page.
- 02
Tell the AI your topic
The prompt instructs the AI to ask what your presentation is about first. A sentence or a pasted outline is enough.
- 03
Generate and iterate
Ask for more slides or swap a layout. The avoid list at the end of the prompt keeps Pitch Book on-style while the content changes.
- 04
Or skip straight to a deck
SlideSpeak turns your topic or document into a finished Pitch Book presentation, exportable as PowerPoint or PDF.
Common questions
Working with the Pitch Book presentation design prompt in practice.
