About this design
Where the Bain Style style comes from, and what it signals.
Bain Style borrows the publicly visible conventions of Bain & Company decks: the answer-first action title, the pyramid-principle layout where the title states the conclusion and the exhibit proves it, one red highlight per slide, and the so-what callout box that translates a chart into a decision. This is an unofficial homage with no affiliation, license or endorsement from Bain & Company; the firm's doctrine of leading with the answer is well documented, and this format is built around it.
The palette is disciplined on purpose. Slides are white #ffffff with charcoal #191919 titles and #333333 body text; the only accent is Bain red #cc0000, drawn from the firm's published ADAPT design system, plus green #21a663 reserved for Promoters in the NPS exhibit and favorable table deltas. Titles and body run in Archivo; chart axis labels, table numerics and bar annotations switch to Barlow Condensed, a stand-in for the Arial Narrow character of real Bain exhibits. Every data slide closes with a 1px #d9d9d9 footer rule, Source and Note lines, and a page number.
Use it when the deck has to carry an argument to people who decide with numbers: results readouts, diligence findings, market entry cases. The signature slide is the Net Promoter Score exhibit, stacked Detractor/Passive/Promoter bars with the computed score beside each one, a fitting anchor for the firm that invented the metric.
Use it for
- Strategy readouts and steering-committee updates that must open with the answer
- Customer loyalty and NPS benchmarking decks with competitor comparisons
- Commercial due diligence and market-sizing presentations for investors
- Growth or market-entry cases built on a 2x2 prioritization framework
- Board recommendations where one exhibit per slide has to carry the argument
Skip it for
- Startup fundraising decks that need warmth and story; Midnight Pitch or Demo Day fit that register better
- Blue-palette corporate audiences that expect the McKinsey look; use McKinsey Style instead
- Brand, portfolio or creative work where the strict red-and-gray discipline flattens the visuals; Lookbook gives imagery room
The presentation design prompt
This is the exact text that gets sent to your AI.
Create a presentation in the 'Bain Style' theme, an unofficial homage to the answer-first consulting deck. Background: white (#ffffff) on every content slide. Typography: 'Archivo' (Google Fonts) for titles and body; chart axis labels, table numerics and bar annotations in 'Barlow Condensed' 400/600. The signature header: every content slide opens with a full-sentence action title stating the takeaway, never the topic, in bold Archivo 26 to 30px charcoal (#191919), left-aligned, two lines maximum, over a 2px red (#cc0000) rule spanning the content width. Red #cc0000 is rationed to one highlight per slide (a bar, number or border), never decoration. Title slide: a letterspaced 11px uppercase red eyebrow, an oversized bold title stating the engagement's answer, a thin 2px red keyline, then date and a 'Prepared for' line in gray (#666666). Executive summary: three numbered takeaways with big bold #cc0000 numerals 01/02/03, one bolded key phrase each, sub-lines in #666666, no deep bullets. The signature exhibit is the NPS slide: 100% stacked horizontal bars per competitor split Detractors #cc0000, Passives #8c8c8c, Promoters #21a663, the computed Net Promoter Score as a large bold #191919 number per bar, and a red-outlined delta callout on the leader. Chart discipline: one exhibit per slide; the series proving the title is #cc0000, context series #1f1f1f and #8c8c8c; direct data labels at bar ends; a unit-and-denominator lockup top-left in 12px #666666, such as 'Revenue ($B)'. So-what callout boxes: #f5f5f5 fill, 4px solid #cc0000 left border, a red key stat at 1.5x body size. 2x2 frameworks: 1px #d9d9d9 internal borders, 12px uppercase #666666 axis labels with small arrowheads, the recommended quadrant filled #fae5e5 with a bold #cc0000 label. Tables: bold header row over a 2px #191919 rule, 1px #d9d9d9 row rules, right-aligned Barlow Condensed numerics, deltas in #21a663 or #cc0000, no zebra striping. Kicker slides: full-bleed #cc0000, one white bold statement, 12 words maximum, at 40 to 48px, a small white section number top-left. Footer: 1px #d9d9d9 rule near the bottom, 'Source:' and 'Note:' lines in 10px #666666 bottom-left, page number bottom-right; every data slide carries a source line. Strictly avoid: blue-dominant palettes, rainbow charts, topic titles like 'Market Overview', gradients, drop shadows, rounded cards over 4px radius, decorative icons or stock photos, legends where direct labels work, gridlines, 3D effects, red background washes on content slides, data slides without a source line, centered titles or body text, deep bullet nesting, claiming affiliation with Bain & Company. Use this theme for my slides. Ask me what the presentation is about first, then apply the theme to every slide.View this prompt and its data on GitHub
How to use this prompt
From copied text to a finished Bain Style deck in four moves.
- 01
Copy the prompt
Use the copy button, or open it pre-filled in Claude or ChatGPT with one click from the panel on this page.
- 02
Tell the AI your topic
The prompt instructs the AI to ask what your presentation is about first. A sentence or a pasted outline is enough.
- 03
Generate and iterate
Ask for more slides or swap a layout. The avoid list at the end of the prompt keeps Bain Style on-style while the content changes.
- 04
Or skip straight to a deck
SlideSpeak turns your topic or document into a finished Bain Style presentation, exportable as PowerPoint or PDF.
Common questions
Working with the Bain Style presentation design prompt in practice.
