About this design
Where the Lookbook style comes from, and what it signals.
Lookbook is built for the film lookbook: the printed tone-and-mood reference a director hands a producer, financier or department head to sell the feel of a film before a single frame is shot. The page is image-led on purpose. Full-bleed tonal still plates sit in an editorial grid, each one a stand-in for a reference frame, each captioned with a single tone word like ISOLATION or DUSK. The look is warm rather than cold, terracotta and deep brown over a warm near-black, so it reads as a director's lookbook and not a noir title sequence.
The system runs on two Google Fonts. Playfair Display carries the film title and the one-line tone statements at large sizes in warm off-white #F2EADD, and Archivo handles every small part: tone-word captions, REF labels, swatch hexes and the location and wardrobe notes, set uppercase and letter-spaced so the annotations read like margin notes on a contact sheet. Terracotta amber #CC7A4D is the only accent, used once per slide on a rule, a tone word or a swatch, which keeps the warm-charcoal palette from going flat.
Use this for a film pitch deck, a director's lookbook, a music video or commercial treatment, or a photographer's mood board presentation. The sample carries one invented film through every slide, a coastal drama called Saltwater, so the locations, characters and references stay concrete instead of reading like a template. Drop your own tonal frames into the plates and the structure does the rest.
Use it for
- Film lookbooks and director's tone-and-mood references
- Film and series pitch decks for producers and financiers
- Music video and commercial treatments
- Photographers and stylists building a mood board presentation
- Creative directors selling a visual world before a shoot
Skip it for
- Data-heavy business decks with tables, KPIs and multi-series charts
- Light, minimalist corporate slides that need a bright neutral background
The presentation design prompt
This is the exact text that gets sent to your AI.
Create a presentation in the 'Lookbook' theme: a director's film lookbook, the printed tone-and-mood reference used to pitch a film, image-led and warm rather than cold noir. Background: warm near-black #1A1714, with panels on #262019 and 1px hairlines in #3B332A. Typography: titles, film name and tone statements in 'Playfair Display' serif at 40 to 92px, weight 500 to 700, warm off-white #F2EADD; all labels, tone words, location and wardrobe notes, swatch captions and reference names in 'Archivo' sans, uppercase, small at 10 to 13px, letter-spaced about 0.28em, in muted #8A7F6E or body #C8BCAA. Both are Google Fonts. Layout grammar: full-bleed tonal still plates arranged in an editorial grid, each plate a CSS gradient or duotone of warm charcoals, deep browns and amber standing in for a reference frame, never a real photo, carrying a faint 'REF 01' style Archivo label and a one-word tone caption like ISOLATION, WARMTH or DUSK. Include a horizontal palette swatch strip of five or six swatches with hex and labels, plus annotation cards for location and wardrobe (place, season, light, casting note). Reserve terracotta amber #CC7A4D as the single accent: one hairline rule, one tone word, or one swatch per slide, never spread across the layout. Charts, if any, stay tonal bars in #CC7A4D and #4A4034 on a #3B332A baseline. Strictly avoid: real or stock photos, clipart and icons, a second accent color, bright or cold backgrounds, drop shadows, rounded card chrome, and dense bullet lists. Use this theme for my slides. Ask me what the presentation is about first, then apply the theme to every slide.View this prompt and its data on GitHub
How to use this prompt
From copied text to a finished Lookbook deck in four moves.
- 01
Copy the prompt
Use the copy button, or open it pre-filled in Claude or ChatGPT with one click from the panel on this page.
- 02
Tell the AI your topic
The prompt instructs the AI to ask what your presentation is about first. A sentence or a pasted outline is enough.
- 03
Generate and iterate
Ask for more slides or swap a layout. The avoid list at the end of the prompt keeps Lookbook on-style while the content changes.
- 04
Or skip straight to a deck
SlideSpeak turns your topic or document into a finished Lookbook presentation, exportable as PowerPoint or PDF.
Common questions
Working with the Lookbook presentation design prompt in practice.
