About this design
Where the Hearth style comes from, and what it signals.
Hearth is a warm pitch deck design for founders who lead with a story rather than a spec sheet. The look borrows from the human, image-led storytelling decks people associate with Airbnb, WeWork and Peloton: soft cream fields, a serif voice, and one quiet accent. It reads less like a data dump and more like a letter from someone who cares about the room they are building.
The system is small on purpose. Fraunces carries every headline in deep warm brown, large enough to set the mood before a word is read. Karla handles body copy in #5C4F43, calm and easy to scan. A single clay #C45B3C accent lands once per slide, on a key word, a small tag, or a thin underline, and a soft #F6E2D7 block sits behind one quote or stat to give it weight. Hairlines in #ECDFD0 do the dividing so the page never feels boxed in.
This is a storytelling pitch deck format, so it rewards sequence. Each slide hands off to the next: a problem people feel, a solution that sounds like a place, a few honest numbers, then the ask. Use the space. Warmth comes from room on the page, not from decoration.
Use it for
- Warm, brand-led seed and Series A pitches for consumer and hospitality startups
- Storytelling pitch decks where narrative matters more than dense charts
- Community marketplaces, co-living, travel and lifestyle companies
- Founder intros and partnership decks that need to feel human
- Brand or vision decks shared as a calm, editorial read
Skip it for
- Dense financial models or operational reviews that need tables and multi-series charts on every slide
- Cool, technical SaaS decks that want a clinical, high-contrast feel
- Fast accelerator demo days where huge single numbers do the talking
The presentation design prompt
This is the exact text that gets sent to your AI.
Create a presentation in the 'Hearth' theme: a warm, story-led pitch deck that feels crafted and human. Background: soft cream #FBF4EC across slides, with a warmer surface #FFFDF9 on one or two slides for contrast. Typography: headlines in 'Fraunces' (Google Font serif) set large at 44 to 80px in deep warm brown #2E2117, with calm leading; body in 'Karla' (Google Font sans) at 16 to 20px in #5C4F43. Small labels and eyebrows use 'Karla' at 11 to 13px, uppercase, letter-spaced. Layout: generous margins, editorial spacing, mostly left-aligned columns with room to breathe; thin hairline rules in #ECDFD0 to divide sections. Accents: one clay #C45B3C touch per slide, a single emphasized word, a short tag, or a thin underline, and a soft #F6E2D7 block behind one quote or stat. Strictly avoid: gradients, drop shadows, hard geometric grids, neon or cool blues, dense bullet walls, more than one clay accent per slide, and icon clip-art. Use this theme for my slides. Ask me what the presentation is about first, then apply the theme to every slide.View this prompt and its data on GitHub
How to use this prompt
From copied text to a finished Hearth deck in four moves.
- 01
Copy the prompt
Use the copy button, or open it pre-filled in Claude or ChatGPT with one click from the panel on this page.
- 02
Tell the AI your topic
The prompt instructs the AI to ask what your presentation is about first. A sentence or a pasted outline is enough.
- 03
Generate and iterate
Ask for more slides or swap a layout. The avoid list at the end of the prompt keeps Hearth on-style while the content changes.
- 04
Or skip straight to a deck
SlideSpeak turns your topic or document into a finished Hearth presentation, exportable as PowerPoint or PDF.
Common questions
Working with the Hearth presentation design prompt in practice.
